Simple Rainbow
Commercial Performance & Retail Operations
Sales coaching, customer journey improvements and operational support for the store team, from the initial welcome to purchase completion.
- Recorded revenue, excluding VAT
- +33.2%
Observed change between the two months reviewed.
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Commercial Performance & Retail Operations
Commercial and operational support led by Nathan Kiecken, working with the store team to strengthen selling practices, refine the customer journey and improve the consistency of the retail experience.
Nathan Kiecken — Independent consultant
Scope of the engagement
- A
Sales Team Training & Coaching
Practical support with selling techniques, customer interactions and the consistent application of service practices.
- B
Sales Conversations & Objection Handling
Guidance on presenting product value, responding to questions and addressing hesitation with clarity.
- C
Customer Journey & Store Experience
Attention to the customer experience from the initial welcome through product selection and completion of the purchase.
- D
Service Standards & Quality
Reinforcement of the professionalism, attentiveness and consistency of customer care.
- E
Product Presentation & Facing
Improvements to product presentation and facing, supporting a clear and coherent retail environment.
- F
Packaging & Purchase Completion
Attention to packaging and the final customer touchpoints as part of the overall purchase experience.
- G
Conflict Management & Service Recovery
Support with handling tensions, complaints and challenging customer interactions constructively.
Observed commercial results
- Recorded revenue, excluding VAT
- +33.2%
- Distinct sales transactions
- +26.5%
- Average transaction value, including VAT
- +5.2%
The transaction data showed growth in both the number of sales transactions and the average amount spent per transaction.
Source: Simple Rainbow transaction data. Observed changes between two consecutive months in the period reviewed. Revenue excludes VAT and is net of recorded refunds. Average transaction value includes VAT and is calculated before refunds. The contribution of individual initiatives has not been isolated.
